digital marketing and Big data management for hospitality and tourism

Программа "Магистр наук в области управления гостиничным бизнесом

Digital Marketing and Big Data Management for Hospitality and Tourism

In this professional course students will have the opportunity to be part of digital strategic thinking required to develop, refine, and implement a digital marketing plan for your Hospitality industry. Students will learn marketing theories, principles, and concepts in the Hospitality industry. They will get a better understanding of the role of marketing within a hospitality organization.