digital marketing and Big data management for hospitality and tourism

Programa de Mestrado em Gestão Hoteleira

Marketing digital e gestão de grandes volumes de dados para Hotelaria e Turismo

In this professional course students will have the opportunity to be part of digital strategic thinking required to develop, refine, and implement a digital marketing plan for your Hospitality industry. Students will learn marketing theories, principles, and concepts in the Hospitality industry. They will get a better understanding of the role of marketing within a hospitality organization.